In-car Entertainment & Personalization – These upcoming in-car entertainment (ICE) trends are set to define the future of our sport and entertainment in the automotive world.
Much of the discussion about the future of autonomous cars centers on safety concerns and the feasibility of artificial intelligence and connected car technologies to perform tasks currently performed by human drivers.
In-car Entertainment & Personalization
That makes sense, but what about the joke? What will the rest of our autonomous cars look like? After all, we spend an infinite amount of time in cars. With the average American driver driving less than an hour each day, the car is essentially the third place we live.
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Rich, real-time location data is driving many emerging technologies and trends that will define the future of in-car entertainment and entertainment. With truly exciting and disruptive new ICE technologies and experiences on the horizon, the global in-car infotainment market is forecast to reach $35 billion by 2020. Check out our predictions for five future trends in the world of automation.
In the near future, we will soon see new graphical technologies such as augmented reality (AR) and mixed reality that will fundamentally change the way drivers and passengers see and interact with the world. And by 2030, mixed reality graphics overlays will be ubiquitous, breaking down the barriers between the world inside the car and the world outside it.
Additionally, the partnership with Verve – the leading mobile platform for location-driven programmatic video and display marketing – leads brands into a future of in-vehicle location-triggered opportunities. Content will undoubtedly be a huge growth market for publishers and advertisers over the next decade.
We all shop online and on our smartphones. New types of in-car shopping and retail experiences will emerge over the next decade.
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Ecosystem vendors are already exploring and experimenting with different ad units for in-vehicle infotainment (IVI) systems. Companies like TELENAV are developing systems that bring vehicle payment and vehicle ordering capabilities.
In-car shopping technology will follow department store innovation: expect personalized AI shopping assistants and your own holographic personal shoppers broadcast live in your car!
Music is currently the most popular form of in-car entertainment, even as new movie and gaming experiences flourish as autonomous car drivers take their eyes off it.
High-speed and ubiquitous 5G connectivity will bring high-definition games, movies and multiplayer interactive entertainment to the car.
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With high-definition visuals, surround sound and new virtual reality technologies, the car itself will become a dynamic entertainment. By the year 2030 we expect everyone on the road to be enjoying their trip to a 9D motion picture theater!
Game developers’ thirst for new gaming experiences and vehicle-to-vehicle (V2V) communication will drive innovative in-car gaming.
Ubiquitous V2V connectivity promises exciting new gaming and interactive media experiences, as well as many multiplayer mobile and social games designed specifically for the in-car experience.
Anyone up for a few word rounds with friends along with some new mates you meet along the way?
Predictions For The Future Of In Car Entertainment
And following advances in in-car voice control through the Amazon Alexa partnership, we’ll soon see voice-controlled interfaces extend to in-car screens and displays.
Voice is the car interface of the future. It is safe, easy and convenient to use and will be the way we control the infotainment and navigation in our car. Drivers and passengers will interact with in-car navigation and infotainment systems to receive personalized guidance, information and entertainment, building a closer and more human relationship with their cars, Studio Canal – both Canal+ Group companies – and Motor in-car entertainment platform provider ZYNC has partnered to integrate premium content into cars.
The partnership will see Studio Canal’s movie and series library integrated into ZYNC’s in-car streaming video platform to deliver an immersive entertainment experience for drivers and passengers. The offer will initially be rolled out on the Mercedes-Benz EQS, S-Class and other models, with more makes, models and car brands to follow.
According to the partners, the integration of Studiocanal’s content library will make long journeys more enjoyable and provide entertainment for electric vehicle drivers while charging their vehicles.
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“We are delighted to partner with ZYNC to bring Studio Canal’s extensive premium content offering to drivers and passengers with unique and safety assurances,” said Marco Helberg, Managing Director of M7 Germany. “Our goal is to provide our viewers with a high-quality entertainment experience wherever they are, and we believe ZYNC’s technologies are the best way to deliver content.”
Germany CEO Kale Fries added: “We are constantly looking for innovative ways to bring our content to new audiences. M7 and ZYNC are the ideal partners for us to do this and our large and diverse portfolio of films and series. In-car entertainment with range.
ZYNC’s in-car entertainment platform is designed to ensure that any content viewed in cars is treated with safety as a priority, including driver distractions. The platform integrates natively with vehicle functions, allowing passengers to access video content from any seating position and legally allowing drivers to recharge electric vehicles and Level 3 autonomous driving/ADAS. Functions are allowed.
“We are delighted to partner with M7 and Studiocanal to bring diverse and award-winning content to ZYNC Active Cars,” said ZYNC CEO RJ.
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The integration between M7, Studiocanal and ZYNC is expected to go live on vehicles in Germany and Austria in the coming months. The ZYNC in-car entertainment platform is live in more than 20 markets, with more territories to follow during 2023.
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The automotive industry is going through a transformational period, as mobility journeys are moving beyond the boundaries of traditional transportation.
This white paper points to the concept of “Beyond Mobility”, a visionary approach that reshapes the role of cars in our lives. As we enter this new landscape, the combination of digital experience innovation and life-focused strategies emerges as the key to unlocking unprecedented opportunities for growth and differentiation. Join us as we explore the dynamic changes and strategic imperatives for brands reshaping the automotive landscape in this exciting future.
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This first article focuses on the automotive industry’s transition from analog to digital experiences in entertainment, personalization, health, and autonomous driving.
Driven by internal and external trends, the automotive sector is currently undergoing a significant transformation, moving away from its traditional manufacturing roots into a new era dominated by digital integration. This change emerges rapidly with the fundamental evolution of the automobile’s Software Defined Vehicle (SDV) with the continued development of advanced technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT). ) and big data analytics.
These technologies not only revolutionize the way vehicles are designed and operated, but also create opportunities for the development of entirely new experiences that combine the unique space and functions of the car with these digital capabilities. An experience not only for the driver but also for the passengers. As consumer preferences continue to evolve, the industry is responding by focusing more on performance, personalization and the overall car experience, but also on the customer experience beyond the vehicle provided by OEM brands.
The modern vehicle is transforming into a hub for connectivity and entertainment. Systems like Apple CarPlay and Android Auto have become standard in many cars, allowing users to seamlessly integrate their smartphone experience with the vehicle’s infotainment system. This integration provides access to a wide range of applications and services, from navigation and messaging to music and podcasts. OEMs such as Hyundai and Audi have integrated Amazon Alexa into their connected car systems, allowing users to control certain car functions from their home or vice versa. Additionally, as adoption of 5G technology continues, the possibilities for in-car entertainment continue to expand with capabilities such as high-definition streaming and augmented reality experiences.
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One of the most prominent trends in the automotive industry is the move toward personalization. Modern vehicles are increasingly equipped with advanced systems that allow drivers and passengers to customize various aspects of their in-vehicle experience, both physical and digital. For example, Audi Themes and Virtual Cockpit offer other in-car features such as a customizable digital dashboard and ambient lighting that adapt to the driver’s preferences, improving driving and the overall interior experience. Similarly, Tesla’s electric cars provide personalized driving profiles with driver-tailored settings, climate control and setting adjustments for steering wheel preferences. Other OEMs such as BMW and Nio are using intelligent personal assistants to further this trend by understanding and responding to voice commands using natural language.
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